I was very fortunate to grab some of Avinash’s time to answer a few questions on the minds of search marketers relating to Web analytics. Interview with Avinash Kaushik from Google. John Haydon recently pointed to his new screencast about Insights and Ted Fickes offered a shoutout on Twitter to Avinash Kaushik most recent blog post. Avinash Kaushik, a popular analytics blogger, summed up the juiciest bits of a presentation by Jim Novo at eMetrics. The opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik, co-Founder of Market Motive Inc and the Analytics Evangelist for Google.. Avinash Kaushik is a expert in Web Analytics and the author of the top rated blog Occam's Razor. In this best selling book he goes beyond Web Analytics concepts and definitions to provide a step-by-step guide to implementing a successful web analytics strategy. I read his blog Occam’s Razor to get cutting edge tips on digital marketing and analytics. In it, Jim asked, “What data yields insights that can be actioned the most?” The answer: “[A]ctionability, relevance of insights that can be actioned decreased as you go down the slide” Discovering Avinash Kaushik online has been like finding a valuable treasure out in a vast, barren valley. October 14, 2015. The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Avinash Kaushik is a best-selling author, co-founder of Market Motive Inc. and is the analytics evangelist for Google. Being invited to Google and having the opportunity to interview Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive, was one of those paradigm shifting experiences. Blog. You can catch Avinash as a keynote speaker for the upcoming SES Conference in Chicago on October 19. In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways.

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