It has been reviewed & published by the MBA Skool Team. This strategy is unsustainable in the long run, since Microsoft needs fresh software revenue to survive. Quizzes test your expertise in business and Skill tests evaluate your management traits. Your email address will not be published. That threat also applies to its cloud services, where competition between Microsoft, IBM, Amazon, Google, and other companies is lowering price expectations. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Microsoft competitors and includes Microsoft target market, segmentation, positioning & Unique Selling Proposition (USP). the company’s Microsoft Windows becomes even more popular. Image courtesy of Microsoft Office online. Its key competitors in Windows Live software … SWOT Analysis is a proven management framework which enables a brand like Microsoft to benchmark its business & performance as compared to the competitors and industry. SWOT analysis of Microsoft analyses the brand/company with its strengths, weaknesses, opportunities & threats. Windows 10, which will be offered as a free upgrade to most mainstream Windows 7 and Windows 8 users, could unify all those PCs, tablets, and smartphones under a common OS. Ultimately I'd like to see Microsoft widen its defensive moat against Google some more before I consider it to be a worthwhile long-term investment. Yet only 2.7% of smartphones worldwide run Windows Phone, according to IDC, compared to 78% for Google Android and 18.3% for Apple's iOS. This region of the SWOT Analysis version focuses on opportunities or external tactical factors that may support business growth. The technology giant offers a wide range of cloud-based computing services that include Bing, Microsoft Azure, Microsoft Dynamics CRM Online, Microsoft Office 365, OneDrive, Skype, Xbox Live, and Yammer. In the near term, its bottom line will remain under pressure, but it's setting up the foundations for future growth. Market data powered by FactSet and Web Financial Group. That robust growth enabled Microsoft to raise its dividends annually over the past decade. Windows 10 might reduce OS fragmentation and tether more users to its cloud ecosystem, and it could pave the way to future growth. His wheelhouse includes cloud, IoT, analytics, telecom, and gaming related businesses. It is an analytical tool to understanding the environment of a business. Excellent advertising and branding of the brand done through TVCs, online ads, print ads, sponsorships etc, 10.More than 100,000+ people are employed with Microsoft. SWOT Analysis of Microsoft (2018) #Introduction: Microsoft was founded in 1975 and now operates across more than 190 countries. Microsoft still has some superhit products in its portfolio. Microsoft SWOT analysis Strengths in Microsoft SWOT Analysis. By comparison, global smartphone shipments are expected to rise 3.5% this year to 1.94 billion units -- more than six times the number of forecast PC shipments. Microsoft can also extend its attempts to think about issues beyond the internal and external tactical factors in this SWOT analysis. Many technology companies coming up with internet boom have reduced the dominance of Microsoft, 2. Therefore, the advantages in this area of the analysis SWOT of Microsoft show that the organization has strong foundations to compete with other large firms within the global industry. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Threats in the SWOT analysis of Xbox Dropping console sales – One of the first threat to Xbox is the dropping sale of consoles. It will likely keep growing that business with additional acquisitions in the near future. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. The Microsoft Office productivity suite (Word, Excel, Outlook, etc.) With this, they have a great (a… In Microsoft SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. MBA Skool is a Knowledge Resource for Management Students & Professionals. are widely used throughout the business community. It is an analytical tool to understanding the environment of a business. Concerns over confidential information of users being vulnerable to leaks. Last year, Microsoft dropped Windows license fees for tablet and smartphone makers and slashed the price of Windows licenses for some laptop makers.

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