This is a product that has crossed several technological barriers and is designed to cross several social barriers as well. A survey by the young employees of Godrej followed, with findings showing that rural Indians expected a refrigerator to be used to cool 5 to 6 bottles of water and stock 3 to 4 kilograms (6 to 8 pounds) of vegetables. Price : Rs. This is what is needed for Developing countries. Chotukool is the brainchild of Gopalan Sunderraman, Executive Vice President of Godrej & Boyce Manufacturing, … There are many more. Godrej has been a pioneer in the refrigeration space since 1958, when it launched the first Indian refrigerator. They also wanted it to be portable so that it could be moved out to make room for family gatherings. This new distribution ecosystem is just one of the unique experiments that Godrej is trying out to make a splash in the bottom of the pyramid refrigerator market. 3500 Got good publicity through test marketing. Price : Rs. "It’s a reverse engineering of sorts,” says G. Sunderraman, Vice President of Corporate Development at Godrej & Boyce. Review: AndaSeat Fnatic Edition treats your butt like a pro gamer's, Hydroelectric Bluetooth speaker is powered by the shower, Kitchen gadget converts food scraps to compost in a claimed 48 hours, Google's new Nest Thermostat is simpler and cheaper, Perseverance rover to create oxygen on the surface of Mars, Discovery of mechanism that switches off fat production after eating, Australian eVTOL prototype debuts a new spin on the tilt rotor, Brain-reading hearing aid tech homes in on speakers' voices. With this 35 L Godrej portable cooler, you and your friends can enjoy chilled drinks and sandwiches on the go. Target Market : Rural India. Effective refrigeration in rural areas can help people extend their access to not only food, but also essential drugs. 2°C to 8°C. Assess the business scenario for ChotuKool? At Godrej ChotuKool … For decades, Godrej has been the undisputed leader for housing refrigerators both frost free and direct cool. Vice President to meet Chairman (Jamshyd Godrej… Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. This fridge is targeted at households who earn approximately $5 a day, of whom there are almost 100 million in India. Is this the world’s cheapest refrigerator? The power situation in rural India cannot be fixed overnight and until it is, products like this are needed to make people's lives a little better. No compressors, No moving parts; as easy to clean as your kitchen table and even fits in your car's boot. See the stories that matter in your inbox every morning. India hosts the world’s largest population deprived of electricity. Godrej and Boyce, which has interests in real estate, FMCG, industrial engineering, appliances, furniture, security and agri care, plans to launch ChotuKool in India by March 2010 at a price of US$69 or Rs 3250. It helps retain the natural flavour and nutritional value of your food so that you get the most out of … Sunderraman says the idea to target the bottom of the pyramid customers was given shape at a workshop with Clayton M. Christensen, the Harvard University professor, best known for his ideas on disruptive innovation. December 2013. It's engineering credentials are further boosted by the fact that it has only 20 parts, as opposed to more than 200 parts in a normal refrigerator. I am involved in the design,demonstration,dissemination of (3D approach) many innovative gadgets like Simple Solar Drier, Vertical and Cylindrical Solar Water Heater, Pedal operated washing machine, Hand operated battery charger,Savonius Wind rotor with concentrator for battery charging, Solar Disinfection unit for safe drinking water,Microhydro device for low heads, Air-cum-water cooler, Cap to beat heat, Fireproof apron,etc., What is more I have not taken any patents on my innovative devices. I live in Africa and can tell you that our poor can get a small bar fridge for about 75USD that’s bigger and works in the same fashion.

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